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Persuasive Techniques

Persuasive Techniques. Unit 19 – Advertising Production. Learning Aim. Understand the persuasive techniques used in advertising. Prezi Show. https://prezi.com/evek1-hp7hgl/persuasive-techniques-used-in-advertising/. A few More…. There are many more Techniques used in Advertising:

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Persuasive Techniques

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  1. Persuasive Techniques Unit 19 – Advertising Production

  2. Learning Aim • Understand the persuasive techniques used in advertising.

  3. Prezi Show • https://prezi.com/evek1-hp7hgl/persuasive-techniques-used-in-advertising/

  4. A few More… There are many more Techniques used in Advertising: Emotional appeal • Negative emotion e.g. fear, pain, guilt • Positive emotions e.g. happiness, joy, inspiration  • Compassion e.g. pathos, empathy, sympathy 

  5. Appeal to credibility or character • Ethics of the individual e.g. charity campaigns • Reliability of product or service e.g. longstanding institutions • Brand identification (associate quality, or prestige of product/services) • Use of statistics from experts to add credibility. • Use of celebrity endorsements. • Appeal to logic or reason • Facts and figures about the product or service • Features • Benefits • USP (unique selling point)

  6. What style/type is this? What distribution method is this? Gunn’s styles and types Old media or new media? What advertising conventions have been used and how/why? Is this digital or non-digital consumption? Content, branding, Image, Copy, Slogan, Time

  7. Assignment Brief Unit 19 (part 1)

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