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Elevating Fundraising: The Art of Donor-Centered Engagement and Communication

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minna
14 diapositives · 378 Views · Aug 30, 2014

This training program emphasizes the importance of putting people first in fundraising efforts, focusing on building strong relationships with donors. Attendees will learn effective communication strategies, including both verbal and non-verbal cues, to enhance donor engagement. Key topics include understanding donor motivations, stewardship, and practical tips for maintaining and renewing donations. Participants will also gain insights into navigating difficult situations with grace and how to personalize donor interactions. Elevate your fundraising approach by truly connecting with your community.

#elevating fundraising: the art of donor-centered engagement and communication #elevating fundraising: the art of donor-centered engagement and communication ppt #powerpoint #presentation
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Elevating Fundraising: The Art of Donor-Centered Engagement and Communication
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  1. Ambassador Training

  2. “ . . .focus on the people not the money” P. Burk, Donor Centered Fundraising

  3. Vocabulary President’s Council John Purdue Club Purdue Alumni Association Dean’s Club Donor/Guest/VIP/Alumni/Friend

  4. Donor Focused Fundraising • 50 Percent Industry Standard • 34 Percent give to more than 20 Charities • 90 Percent will continue to give extraordinary gifts, if we continue to communicate • Renewal Rates of donors • Charity competition • Leadership donors

  5. Prepare your Pocket • Arrive on Time • Courteous to everyone • Read the newspaper • Mints • Kleenex • Pen • Card • Piece of paper • Money • MIRROR

  6. Communication Inventory Non Verbal Communication • 1. Head • 2. Hands • 3. Heart • 4. Health • 5. Confidence Verbal • 1. Greeting • 2. Conversation Starter • 3. Listen for entire question • 4. In/Out moves

  7. Introductions • SECOND • May I introduce . . . . • I would like to introduce (number two) • Have the two of you meet? PERSONALIZED STATEMENT • FIRST • PERSON OF GREATEST IMPORTANCE • FORMAL FIRST • STAND • OOPS - forgot their name THIRD

  8. Joining a conversation • Look for non-verbal cues • Ease drop on the conversation • Gentle in, Gentle out • Always graceful!

  9. EATING! • Follow your host • Sitting, eating, standing • Dining situations • Silverware • Elbows • Beverages

  10. Difficult situations • Gracious host • Uncomfortable situations • Men • Women • De-escalating a grumpy donor • Listen • I hate that for you . . . . • Take information back

  11. Donor Thank You Hints Timely (it is never too late) Overall Positive Tone (no handwringing) Accurate Personalized TRY TO RECAPTURE THE SPIRIT THE DONOR WAS FEELING WHEN THEY WROTE THE CHECK.

  12. Stewardship Connecting donors to the Joy