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Latin America Overview September , 2011. Latin America is Vital to Los Angeles Tourism. In 2010, Los Angeles welcomed over 1.3 million visitors from South & Central America (including Mexico). An estimated $1.2 billion in combined spending
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LatinAmericaOverview September, 2011
Latin America is Vital to Los Angeles Tourism In 2010, Los Angeles welcomed over 1.3 million visitors from South & Central America (including Mexico). An estimated $1.2 billion in combined spending Our top markets in the region by number of visitors are: • Mexico • Brazil • Colombia • Guatemala • Argentina • Chile Source: 2010 Survey of International Travelers, CIC Research
LAX Air Arrivals from Major Latin American Markets(Market Share Analysis – 2010) Source: I-94 POE Report, CIC Research
Average Weekly Frequency & Seats Analysis(Inbound only) 2011 Annual Average of Non Stop Flights Operating Between LAX & Latin America Region Non Stop service from Colombia to LAX ceased in January 2011 Source: OAG Schedules iNet 2011
Latin American Visitors to the U.S. and Los Angeles County During 2010 (By World Region)
Latin American Visitors to the U.S. and Los Angeles County During 2010 (By Country)
September, 2011 • As the Fed took action yesterday to spur future economic growth by announcing it will buy $400 billion in Treasury bonds, the U.S. Senate Appropriations Committee voted to promote long-term stimulus by approving legislation that will improve our visa policies. The Department of State has also announced a plan to improve the visa process in China and Brazil by taking steps to address the growing demand for visitor visas and reducing wait times. As a result of these actions (the full Senate and House will need to approve the Appropriations Committee bill to have it become law), we are making progress toward welcoming more international visitors, creating more U.S. jobs and seeing billions in economic benefits for our country. • By failing to keep pace with growth in global long-haul international travel between 2000 and 2010, the United States lost the opportunity to welcome 78 million more visitors and generate $606 billion in direct and downstream spending – enough to support more than 467,000 additional U.S. jobs annually over these years. • Senate Committee Aims to Improve Visa Process • The bill approved by the Senate Appropriations Committee includes requirements and directives concerning several key State Department activities: • A requirement that the State Department submit a report outlining a five-year forecast of demand for nonimmigrant visas in Brazil, China and India, and a plan to meet that demand; • A required assessment by the State Department comparing their five-year forecast to the Commerce Department’s five-year visitor arrival projections from Brazil, China and India; • Steps to hire a sufficient number of consular officers, which may include limited non-career appointment officers, in China, Brazil and India to meet the Department of State’s standard of interviewing all tourist visa applicants within 30 days of the date of submitting their application; • Discretion allowing the State Department to carry out a secure visa videoconferencing pilot program; • The bill directs the State Department to study the costs and benefits if waiving the visa interview for certain Chinese nationals who previously held a U.S. visa. • Increasing travel to the United States is the most effective form of economic stimulus, but for far too long the U.S. visa system has stood as a barrier for travel to the U.S. We applaud the Senate Appropriations Committee for initiating these important reforms to improve the visa process, and we urge the full Senate to quickly pass this bill. • State Department Addresses Growing Visa Demand • The State Department is on pace to review and process 41 percent more visas in Brazil and 34 percent more visas in China this fiscal year compared to last year. Although there are significant resource challenges to meet the demand in these key markets (particularly during the summer travel season), State is continually streamlining operations and increasing capacity. • Initiatives announced by the State Department to improve the visa process include: • Opening a new consulate facility in Guangzhou in fiscal year 2013. It plans to expand other facilities in China, which will increase window capacity by more than 50 percent. • Adjusting its staff to meet growing demand, establishing more than 90 adjudicating officer positions in China and Brazil over the next year. This increase could increase our capacity to review and process as much as 1.4 million new visitors. The Bureau of Consular Affairs will also send temporary duty officers to these countries to manage the peak summer demand. • Implementing a new Limited Non-career Appointment (LNA) program to rapidly hire more visa adjudicators with requisite foreign language proficiency to serve in China and Brazil.
LatinAmericaSample Trade Shows & Brochures
Sales Blitz Mexico City 2011
Fam Trip Golf Tournamentwith Lorena Ochoa
Promotion with 20th Century Fox & Wendy’s Restaurants in Mexico
