Download
the voice n.
Skip this Video
Loading SlideShow in 5 Seconds..
The VOICE PowerPoint Presentation

The VOICE

158 Views Download Presentation
Download Presentation

The VOICE

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. The VOICE Growing the Brand

  2. 3 Pillars of the VOICE • Brand Awareness • Marketing research reveals a need • Brand Equity • Tremendous potential • Ad Revenue • Increase relationships & community presence

  3. Comprehensive Plan • All 3 pillars addressed • Community involvement & dedication key • Diverse, multi-faceted plan • Innovative signage & promotion techniques • Conversation-inspiring promotional items • Memorable presence at local events

  4. Brand Awareness • Essentially “Getting your name out there” • Building rapport with consumers • Does not generate subscriptions • Inherently vital nonetheless • Consumers can’t purchase what they don’t know

  5. Events • Kolor for Kids • Children’s Festival • Cranberry Blossom Festival • Lunch by the River • MSTC Golf Outing Key for each: Get the VOICE/Blue People in consumer’s perception.

  6. Media • Promotional books • Hockey • Football • Figure Skating • Car decal • Blue outfits • Blue people standalone

  7. Items • Tattoos • Stickers • T-Shirts • Objective: Get name and logo in homes

  8. Brand Equity • Value a consumer sees in product • VOICE has value- whereas awareness is the problem • Brand equity increases consumer desire • Increases brand loyalty also • Event participation builds equity • Also improves status and trust

  9. Events • Grand Avenue Affair • Opportunity to solicit subscriptions • The VOICE Chili Cook-off • Excellent brand growth opportunity • Rekindle the Spirit • Well-attended • Active participation should grow equity Key for Each: Connect with potential consumers, keep increasing area trust.

  10. Items • The VOICE refrigerator calendars • Could be included with new subscriptions • Who can’t use a magnetic calendar?

  11. Ad Revenue • Make connections in local business community • Personal relationships with local businesspeople • Will increase awareness and ads • Media kit to distribute • Flash drives make sense

  12. Events • Mardi Gras • Working Women’s Luncheon • Business after Hours • Grand Avenue Affair • Golf Outing Key for Each: Forge & enhance relationships in the business community, distribute media kit.

  13. Items • VOICE-Embossed Flash Drive • Useful for business people • Higher-end promotional item VoiceOfWR.com

  14. Closing Thoughts • Growth revolves around the 3 pillars • We believe The VOICE > Daily Tribune • Must level the playing field • 1/3 of those surveyed use DT daily • 2/3 unaware of The VOICE Your product + our plan = #Winning