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Navigating the Evolving Landscape of Social Media and Mobile Marketing

The rapidly evolving world of social media and mobile marketing is transforming how brands engage with consumers. Twitter's character limits and Facebook's 'likes' are just the beginning—successful marketing requires deeper engagement and storytelling. With a shift towards richer multimedia experiences, content must be adaptive and interactive. Access is becoming more valuable than ownership, emphasizing the need for intelligent engagement. As we share and generate content, understanding where to connect with audiences is crucial for growth in this dynamic environment.

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Navigating the Evolving Landscape of Social Media and Mobile Marketing

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  1. Social Media & Magazines

  2. Nobody Knows Other than that it’s bigand growing And it’s mobile

  3. Ever Changing Twitter isn’t about 140 characters… Facebook isn’t about ‘likes’ alone…

  4. Product = Marketing Information becomes advertising Instant & multiple engagement SMO + SEO

  5. Social = Mobile Social Media = Mobile Media 5” is richer & bigger than A4 or broadsheet Mindshare  Market share  profit share

  6. Tell Great Stories Seed idea, test pitches Multi-media, multi-lingua

  7. SCREENING INTERACTING Everything will be a screen, and every thing will be in the screen We will interact with the screen & content will respond and adapt to us Sharing has just begun. More sharing and more value Everything, everywhere, all the time Access is valuable than ownership. Easy & intelligent access Contentplus more saleable than content (Experience, observe = ask) SHARING FLOWING ACCESSING GENERATING

  8. We have to fish where fish are Bait (content) Fish (reader) Largest, fastest growing and best fish are getting the worst bait

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