1. Consideration of Proposed Projects for Allocated Funds for Market Development and New Technology Activities for Waste Tires Agenda Item 14 Committee Item F

2. Tire Recycling Management Fund FY 2006/07 • $650,000 of tire funds have been allocated to WP&MD division for activities that assist in the promotion and marketing of waste tire-derived products. • So far:$99,666 has been encumbered • $85,000 is being requested with this item • $465,334 would still be available for reallocation

3. Project Proposals • Formal Peer Review of the Draft Final Report for the Tire-Derived Resilient Flooring Study ($10,000) • Pavilion Design & Construction and Booth Space at 3 Green Building Events in 2007 ($75,000)

4. Formal Peer Review of Draft Final Report for the Tire-Derived Resilient Flooring Study

5. Project Background • June 2001, Building Materials Emission Study (BMES) conducted • Follow up study to examine the tire-derived products & their potential off-gassing or indoor exposure risk. • Study was done through an agreement with Office of Environmental Health Hazard Assessment (OEHHA) & Dept. of Health Services (DHS), through the Public Health Institute. • Work was completed in May 2006.

6. Two-Tiered Approach To Peer Review • First Tier Review would be conducted using the expertise of indoor air quality consultants and chemists familiar with chamber testing and lab analysis. • Second Tier would utilize the expertise of university professors that could offer insight on the toxicology and public health conclusions in this report.

7. Pavilion Design, Construction & Booth Space at 3 Green Building Events • Selection of these 3 Green Building Events • 3 Events: Green Summit; EcoBuild; and GreenBuild • Benefit of Pavilion Display • Exclusive promotion of California tire-derived products/companies

8. Examples of Trade Show Pavilions

9. Examples of Material Specific Booths • The Hardwood Council • The Natural Stone Council • North American Insulation Manufacturers Association • National Ready Mix Association • National Concrete Masonry Association

10. Collaborative Effort with Other Board Programs • Participation in these events is part of a bigger/broader effort with the Tire Program Business Assistance Program (BAP) • Stakeholder Request for marketing assistance with target audiences. • Coordinated with Office of Public Affairs & other Board programs.

11. Green CA Summit & Exposition • This is Green Technology’s premiere show • Target Audience: state procurement officials. • Conference Theme: transportation products made from tire-derived products • Conference Goal: to demonstrate the feasibility and the economic benefits of green technologies. • Conference Date: March 13-14, 2007 in Sacramento.

12. EcoBuild • Target Audience: Architectural, Engineering & Construction professionals. • Conference Theme: landscape & building products made from tire-derived materials. • Conference Goal: to promote the use of tire-derived sustainable products to the building industry. • Conference Date: May 14-17, 2007 in Anaheim, CA.

13. GreenBuild 2007 • USGBC’s First time in California • Target Audience: design professionals, architects, and the building community. • 25,000 Attendees anticipated • Conference Theme: landscape & building products made from tire-derived materials. • Conference Goal: To promote green building products and techniques to its audience through the trade show, breakout sessions and workshops. • Conference Date: October 16-19, 2007, in Los Angeles, CA.

14. Options for the Board • 1. Approve the 2 projects as described in the item; or • 2. Direct staff to amend one or more of the project proposals; or • 3. Do not approve the project proposals • Staff Recommendation: Approve Option 1 and adopt Resolution 2006-224.

15. This concludes my presentation…Any questions???