1 / 36

Chapter 6

Chapter 6. Completing Business Messages. Learning Objectives. Revising and evaluating messages Improving readability of messages Improving clarity and conciseness Understanding effective design Proofreading business messages Distributing your messages.

paley
Télécharger la présentation

Chapter 6

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 6 Completing Business Messages Chapter 6 -

  2. Learning Objectives • Revising and evaluating messages • Improving readability of messages • Improving clarity and conciseness • Understanding effective design • Proofreading business messages • Distributing your messages Chapter 6 -

  3. Revising Your Message: Evaluating the First Draft Chapter 6 -

  4. The Revision Process • Content • Organization • Proper Tone Chapter 6 -

  5. Evaluate, Edit, and Revise the Work of Others • Writer’s Success • Writer’s Intent Chapter 6 -

  6. Summary of Discussion Chapter 6 -

  7. Revising to Improve Readability Chapter 6 -

  8. Sentence Length • Up to 15 Words • 15 – 25 Words • Over 25 Words Chapter 6 -

  9. Paragraph Length • Appearance • Readability • Emphasis Chapter 6 -

  10. Lists and Bullets Idea Sequence Main Points Visual Impact Skimming Complex Topics Readers Chapter 6 -

  11. Headings and Subheadings Descriptive Informative Organization Attention Connection Chapter 6 -

  12. Summary of Discussion Chapter 6 -

  13. Editing for Clarity and Conciseness Chapter 6 -

  14. Editing for Clarity • Long Sentences • Hedging Sentences • Faulty Parallelism • Dangling Modifiers Chapter 6 -

  15. Editing for Clarity • Noun Sequences • Camouflaged Verbs • Sentence Structure • Awkward References Chapter 6 -

  16. Edit for Conciseness Long Words or Phrases Unneeded Words and Phrases Redundant Combinations “It is/There are” Starters Chapter 6 -

  17. Revise with Technology Software Features Software Tools Spell Checker Grammar Checker Thesaurus Style Checker Chapter 6 -

  18. Summary of Discussion Chapter 6 -

  19. Producing Your Message Chapter 6 -

  20. Design for Readability • Consistency • Balance • Restraint • Detail Chapter 6 -

  21. Document Design • White Space • Margins • Justification • Typefaces • Type Styles Chapter 6 -

  22. Multimedia Documents • Convey Information • Engage Audiences • Express Emotions • Allow Personalization Chapter 6 -

  23. Multimedia Design Required Skills Content Multimedia Tools Message Structure Time and Cost Compatibility Chapter 6 -

  24. Production Technology • Templates, themes, and style sheets • Page setup features • Column and paragraph formatting • Numbered and bulleted lists • Information in tables • Pictures, textboxes, and objects Chapter 6 -

  25. Letterhead Stationery XXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXX xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxx: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxx, xxxxxxxxxxxxxx xxxxxxxxx xxxxxxxxx Date Inside Address Salutation The Message Complimentary Close Signature Block Formatting Business Letters Chapter 6 -

  26. XXXXXXXXXXXXXXX XX: xxxxxxxxxxxxxxxx XXXX: xxxxxxxxxx XXXX: xxxxxxxxxx XXXXXXX: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Memo Title Headings The Message Formatting Memos Chapter 6 -

  27. Summary of Discussion Chapter 6 -

  28. Proofreading Your Message Chapter 6 -

  29. Careful Proofreading • Multiple Passes • Perceptual Tricks • High-Priority Items • Sufficient Distance Chapter 6 -

  30. Careful Proofreading • Vigilance • Concentration • Paper Documents • Sufficient Time Chapter 6 -

  31. Summary of Discussion Chapter 6 -

  32. Distributing Your Message Chapter 6 -

  33. Distributing Messages • Cost Concerns • Convenience • Time Issues • Security/Privacy Chapter 6 -

  34. Summary of Discussion Chapter 6 -

  35. Chapter 6 Completing Business Messages Chapter 6 -

  36. Chapter 6 -

More Related