Science and Technology

1. Unit 7 Science and Technology Clip 3 Battle Intensifies between Google and Yahoo

2. Warm up yourself Ⅰ Clip 3 Battle Intensifies between Google and Yahoo Enlarge your vocabulary Ⅱ Sharpen your ears Ⅲ Loosen your tongue Ⅳ Unit 7 Science and Technology

3. Ⅰ Warm up yourself • Are you familiar with the following icons? What are they used for? • What’s the biggest search engine today? • Which search engine do you use most frequently, Yahoo, Google, MSN, or Baidu? • 4What do you usually do with those search engines? • Do you know anything about Google, its initiators, history, or business?

4. Ⅱ Enlarge your vocabulary n. a detailed method of procedure faithfully or regularly followed 惯例；典礼 ritual n. an image; a representation 标志；肖像；代表 icon v. to reach 达到 hit n. a famous person; fame 名人；声誉 celebrity

5. Ⅱ Enlarge your vocabulary n. one who quits school 辍学者 dropout adj. incapable of being overcome or defeated; unconquerable 不可战胜的：不能征服的 invincible titan n. a person of colossal size, strength, or achievement 巨人；重要的人物、角色

6. Ⅱ Enlarge your vocabulary n. a brief, sharp sound 喀哒声；（引申为）点击（电脑 键盘、鼠标） click in search of 追求 on a quest to to expand the business or expand it into other fields, etc. 拓展(业务)；扩大(范围) branch into

7. Listen for general understanding Listen for detailed information Ⅲ Sharpen your ears

8. Listen for general understanding Ⅲ Sharpen your ears • So far who is winning the battle mentioned in the clip? • Are other similar companies being affected by Google? • How do companies like Google and Yahoo make money? • 4.Has the battle been over yet?

9. Listen for general understanding Ⅲ Sharpen your ears • So far who is winning the battle mentioned in the clip? • Are other similar companies being affected by Google? • How do companies like Google and Yahoo make money? • Has the battle been over yet? Google. Yes, like Yahoo. From Advertising. Far from being over.

10. Listen for detailed information Ⅲ Sharpen your ears • It's become a _______________________________ , find something, anything you are interested in and google it. Enough of the habit for millions of web users that other _______________________________ are now getting hurt. This week, Yahoo, one of the web's original poster children, said competition from Google is _______________________________ . • And experts like David Vise, co-author of a new book on Google, say the company is _______________________________ since the printing press.

11. Listen for detailed information Ⅲ Sharpen your ears • The industry’s estimated to hit ________________ by the year 2010. But so far no other sites can catch Google or its ________________ , which approached _________________ recently, making celebrities out of the two Stanford University dropouts, who founded Google just eight years ago. • But some say _________________________ that Google is not invincible, noting its stock fell this week when other tech companies posted bad news.

12. Listen for detailed information Ⅲ Sharpen your ears • Both Google and Yahoo are now branching into other areas like __________________________ , letting users ___________ • ____________________________________, which means the battle of the Internet titans is far from over, and being fought with __________________________.

13. Listen for detailed information Ⅲ Sharpen your ears research ritual • It's become a _______________________________ , find something, anything you are interested in and google it. Enough of the habit for millions of web users that other _______________________________ are now getting hurt. This week, Yahoo, one of the web's original poster children, said competition from Google is _______________________________ . • And experts like David Vise, co-author of a new book on Google, say the company is _______________________________ since the printing press. Internet icons affecting its ability to make money the biggest breakthrough in media

14. Listen for detailed information Ⅲ Sharpen your ears • The industry’s estimated to hit ________________ by the year 2010. But so far no other sites can catch Google or its ________________ , which approached _________________ recently, making celebrities out of the two Stanford University dropouts, who founded Google just eight years ago. • But some say _________________________ that Google is not invincible, noting its stock fell this week when other tech companies posted bad news. 12 billion dollars high-flying stock 500 dollars a share the enthusiasm is overdone

15. Listen for detailed information Ⅲ Sharpen your ears • Both Google and Yahoo are now branching into other areas like __________________________ , letting users ___________ • ____________________________________, which means the battle of the Internet titans is far from over, and being fought with __________________________. cell phones conduct searches even access E-mail and photos every click you make

16. Script: Ⅲ Sharpen your ears Thank you. Chances are if you've surfed the web you've used the search engines Google and Yahoo. But, here is something you might not know. Behind every search is a fierce battle for advertising dollars and so far, Google is winning the war. More now from CNBC's Carl Quintanilla. It's become a research ritual, find something, anything you are interested in and google it. Enough of the habit for millions of web users that other Internet icons are now getting hurt. This week, Yahoo, one of the web's original poster children, said competition from Google is affecting its ability to make money. And experts like David Vise, co-author of a new book on Google, say the company is the biggest breakthrough in media since the printing press.

17. Script: Ⅲ Sharpen your ears It's very rare, that ur, we have a, something happen in our lifetime and we know at that very moment that it’s history. You go anywhere in the world today and people are googling. Google and Yahoo make money from those ads you see every time you do a search. The industry estimated to hit 12 billion dollars by the year 2010. But so far no other sites can catch Google or its high-flying stock, which approached 500 dollars a share recently, making celebrities out of the two Stanford University dropouts, who founded Google just eight years ago. We are on a quest to build a better search engine.

18. Script: Ⅲ Sharpen your ears But some say the enthusiasm is overdone that Google is not invincible, noting its stock fell this week when other tech companies posted bad news. It's gonna be interesting to see whether Google will blow the doors off. They were, its estimate, like it did last quarter, or whether it too is going to disappoint investors like its competitors did. Both Google and Yahoo are now branching into other areas like cellphones, letting users conduct searches even access E-mail and photos, which means the battle of the Internet titans is far from over, and being fought with every click you make. For Today, Carl Quintanilla, NBC News, New York.

19. Press conference Ⅳ Loosen your tongue Now your company has just beaten both Google and Yahoo for the most user-friendly search engine you have come up with. As the CEO, you hold a press conference to introduce your new search engine. Please describe in detail its functions, advantages over other search engines, etc. When one student addresses the whole class, the rest play the role of the news reporters—ask questions, or even question the new search engine.