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SENA Partner Sales Training

SENA Partner Sales Training. Oct 2005. Sena Overview. Privately held company founded in July 1998 Korea HQ in Seoul, Korea US HQ California Office since 2003 US Georgia Sales Office since 2004 Number of Employees: ~35 worldwide 2004 Revenue: ~$7M

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SENA Partner Sales Training

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  1. SENAPartner Sales Training Oct 2005

  2. Sena Overview • Privately held company founded in July 1998 • Korea HQ in Seoul, Korea • US HQ California Office since 2003 • US Georgia Sales Office since 2004 • Number of Employees: ~35 worldwide • 2004 Revenue: ~$7M • Number of Ports sold to date: ~Over 600K ports

  3. Products Overview • Terminal server/device server/console access server • HelloDevice Lite Series (1-port) • HelloDevice Pro Series (1/2/4-ports, 1/4/8-ports for new PS) • HelloDevice Super Series(1 port w/o PCMCIA, 1/4/8-ports with PCMCIA) • STS Terminal Servers (8/16-ports) • VTS400: 4-port console access server • Application-specific Connectivity products • IALink100, IALink100-Modbus for industrial devices • Rhio10: Ethernet I/O • Rhio232: Serial I/O for terminal servers • Wireless products • Parani10: Bluetooth serial adapter • Parani100: Bluetooth A/P (connects up to 7 Parani10s) • LS100W: 802.11b based device server • Embedded Products • Nemo10: The most cost effective Serial-Ethernet module on the market • HD1100: DIO-Ethernet module • Board-only products for LS/PS/SS (1-port only)

  4. Terminal Servers, Device Servers andConsole Access Servers HelloDevice LS100 HelloDevice PS100/200/400 HelloDevice PS110/410/810 HelloDevice SS100/110/400/800 STS800/1600 VTS400

  5. How Terminal Server (AKA Serial Device Server) Works? • Configuration#1 (PC-Terminal Server)PC Applicationvia Virtual COM-Port Driver or Direct TCP/IPEthernet Terminal Server RS232/422/485 Serial Device • Configuration #2 (IP tunneling mode)Serial device RS232/422/485 Terminal Server Ethernet Terminal Server RS232/422/485 Serial device

  6. HelloDevice LS100 • Attach 1 RS232 Serial device to 10BT Ethernet • The most cost effective solution on the market • Enable access to the serial device via • Virtual COM port • Raw TCP • Configuration using Windows utility, Telnet, Serial console • List price: $99.00

  7. Attach 1,2,4 RS232/422/485 serial devices to 10BT Ethernet Medium security (3DES encryption, IP filtering) Enable access to the serial device via Virtual COM port Raw TCP/UDP Configuration using Windows utility, Telnet, Serial console List price PS100 $149 (1 port) PS200 $249 (2 ports) PS400 $399 (4 ports) For new customers, new PS products (PS110/410/810) are always recommended HelloDevice Pro Series(PS100/200/400)

  8. Attach 1, 4, 8 RS232/422/485 serial devices to 10/100BT Ethernet LS functionality + Security/RFC2217/Port Log & Event Handling Highly secured applications (SSL, RC4 Encryption) Enable access to the serial devices via Virtual COM port with RFC2217 support (Seamless serial port emulation such as extra pin signal exchange, serial break signal, etc) Telnet Raw TCP/UDP Port logging/Port event handling Configuration using Windows utility, Telnet/SSH, Serial console, Web List price PS110 $149 (1 port) PS410 $399 (4 ports) PS810 $595 (8 ports) HelloDevice Pro Series (2nd Generation: PS110/410/810)

  9. HelloDevice Super Series • Attach 1, 4, 8 RS232/422/485 serial devices to 10/100BT Ethernet • PSx10 functionality + Customizability • Run your own Linux application (Linux inside) • User customizable web • PCMCIA slots for extra storage, modem, dual Ethernet or Wi-Fi (except the SS100) • Highly secured applications (SSL, RC4 Encryption) • Enable access to the serial devices via • Virtual COM port with RFC2217 support • Telnet • Raw TCP/UDP • Port logging/Port event handling • Configuration using Windows utility, Telnet/SSH, Serial console, Web, Linux shell • List price • SS100 $299 (1 port w/o PCMCIA slot) • SS110 $399 (1 port) • SS400 $795 (4 ports) • SS800 $1195 (8 ports)

  10. Attach 8, 16 RS232 serial devices to 10/100BT Ethernet The same functionality with the SS except the customizability PCMCIA slots for extra storage, modem, dual Ethernet or Wi-Fi Highly secured applications (SSL, RC4 Encryption) Enable access to the serial devices via Virtual COM port with RFC2217 support Telnet Raw TCP/UDP Port logging/Port event handling Configuration using Windows utility, Telnet/SSH, Serial console, Web List price STS800 $795 (8 ports) STS1600 $1195 (16 ports) STS Terminal Servers

  11. Attach 4 RS232 serial consolesto 10/100BT Ethernet Windows 2003 Server Emergency Management Services support Out-of-band management through dial-in access or broadband network Supports PC cards such as ATA memory, modem and wired/wireless LAN card Enable access to the serial console via Telnet SSH Supports strong security protocols such as SSH, RADIUS, LDAP, and TACACS+ Port logging/Port event handling Supports Secure Clustering up to 16 slave units User-friendly configuration interface thru Web, Telnet or SSH List price: $895 VTS4004-Port Console Access Server

  12. Terminal Server Feature Comparison

  13. Terminal Servers Price Comparison($ per port)

  14. Application Specific Products IALink100 IALink100-Modbus Rhio10 Rhio232

  15. Industrial Automation version of the PS100. More resistant to electronic surges. More suitable for DIN rail mounting. List price: $249 IALink100

  16. MODBUS/RTU or MODBUS/ASCII to MODBUS/TCP converter Both of MODBUS/TCP master and slave mode support Up to 8 MODBUS/TCP masters can be connected simultaneously Up to 8 MODBUS/TCP slaves can be connected simultaneously List price: $249 IALink100-Modbus

  17. Enable Digital I/O and Analog inputs monitored/controlled via Ethernet 10 BT Ethernet I/O 12 optically isolated digital inputs (0 ~ ±24V) 10 digital relay outputs, Max. 220V level 4 channel 10-bit resolution analog inputs for basic data acquisition Basic programmable logic output functions such as AND, OR, NOT and Delay List price: $299 Rhio 10

  18. Attached to the serial port of a terminal server to enable Digital I/O and Analog inputs monitored/controlled 1 RS232 port 12 optically isolated digital inputs (0 ~ ±24V) 10 digital relay outputs, Max. 220V level 4 channel 10-bit resolution analog inputs for basic data acquisition Basic programmable logic output functions such as AND, OR, NOT and Delay List price: $249 Rhio 232

  19. Wireless Products Parani10 Parani100 LS100W

  20. Bluetooth serial adapter RS232 serial cable replacement when used as a pair Interoperability with Bluetooth enabled PDA, laptops etc. Nominal 100m working distance, up to 1200m using patch antenna Easy to use Windows configuration tool List price: $109 Parani10

  21. Bluetooth Access Point (up to 7 points) Connects Bluetooth devices to 10/100 base-T Ethernet Network Supports data rate of Max. 723 Kbps with greater than 150m range Supports Bluetooth profiles for Serial Port, LAN Access, PAN and Dial up Networking Easy to use Windows configuration tool List price: $389 Parani100

  22. Parani10/100 Connection Architectures Connection Architecture #1 Parani10 Parani10 Serial Device Serial Device Connection Architecture #2 Parani10 Bluetooth Enabled PC/PDA Serial Device Connection Architecture #3 Parani10 Parani100 PC Serial Device Parani10 Serial Device … Parani10 Serial Device

  23. Attach 1 RS232 serial device to 802.11b Wireless Ethernet 128-bit WEP Supports Ad-hoc mode & Infrastructure mode Serial speed up to 115Kbps List price: $179 LS100W

  24. Embedded Products Nemo10 HD1100 Board-only version of LS/PS/SS

  25. UART interface for device communication 10BaseT Ethernet for network communication Data Rates up to 115Kbps Starters kit: Nemo10SK (Includes:Nemo10 + Demo board) List price Nemo10: $25 for qty 1~99, $19.95 for qty 100+ Nemo10SK: $169 Nemo 10

  26. 16 TTL input/16 TTL output  10BT Ethernet interface Micro web server HD1100SK (Starter’s kit) HD1100 + Demo board carrying HD1100 Only required for the first time development List price HD1100: $119 HD1100SK: $169 HD1100

  27. Board-only version of LS/PS/SS • LS100B • Board-only version of the LS100 • List price: $69 • PS100B • Board-only version of the PS100 • List price: $119 • SS100B • Board-only version of the SS100 • List price: $269

  28. Software Products Hello Device Manager Serial IP TTYD/VTTY HD UniversalComm

  29. Hello Device Manager • Windows utility program to probe & configure Sena products on the network even their IP addresses were not set correctly

  30. Serial IP • Com-port redirector for Windows O/S • Windows 98/ME/2000/NT/XP • Special Version of Serial IP for SenaProducts

  31. VTTY • Virtual COM-port driver for Linux

  32. HD UniversalComm • Utility tool to test Serial Device Server Communications (Windows Based Utility)

  33. Summary

  34. Product Categories • Terminal Servers, Serial Device Servers and Console Access Servers • Terminal Servers/Device Servers • LS100, PS100/200/400, PS110/410/810, SS100/110/400/800, STS800/1600 • Console Access Server • VTS400 • Application Specific Servers • IALink100, IALink100-Modbus, Rhio10/232 • Wireless Device Servers • Parani10, Parani100, LS100W • Embedded Device Servers • Nemo10, HD1100, LS100B/PS100B/SS100B • Software Products • Serial IP, VTTY, HD Manager, HD1x00 configuration utility, HD UniversalComm

  35. Typical Applications • IT/Telco such as PBX/Router/DSLAM remote management • POS/Retail • Industrial Automations • Building Automation/Hospitality such as Access Control • Home Automation • Medical Automation • Gaming Industry, Etc.

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