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WRITING

WRITING. A BUSINESS PLAN. To Write a Plan, One Should:. Think clearly Plan carefully Answer the following questions……. Common Mistakes Found in Business Plans.

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WRITING

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  1. WRITING ABUSINESS PLAN

  2. To Write a Plan, One Should: • Think clearly • Plan carefully • Answer the following questions……

  3. Common MistakesFound inBusiness Plans

  4. 1. Too long. a. Readers want a concise document that doesn’t read like a term paper. b. Get to the point for each section of the plan. 2. No competition indicated.a. In most cases, this is not true. b. Too little competition may indicate that there is not a market for your product or service.

  5. 3. Unreasonable expectations and projections. (Overly high sale projections or large requests for money are not advisable.) 4. Financial assumptions do not match data in the financial statements. 5. Business does not provide a realistic exit for owners or investors.

  6. 6. Founders fail to demonstrate that they have the necessary management skills to operate the business.(Little business knowledge is demonstrated.) 7. Unrealistic projections that the product/service can be produced in a reasonable time period.

  7. 8. Inadequate pricing and costs. 9. The plan describes a plan with technical jargon only experts in the field can understand.

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