1 / 11

Elevating Patrón: The Simply Perfect Campaign Strategy

The Simply Perfect campaign for Patrón Tequila aims to position the brand as an elite and premium spirit through a comprehensive marketing strategy. The campaign clarifies the slogan "Simply Perfect," promoting Patrón's uniqueness and quality as the most coveted tequila globally. The artistic campaign features handcrafted, signed bottles and a simple yet appealing design. Media outreach includes television spots on shows like "Chelsea Lately," and magazine placements in Cosmopolitan and GQ. Legal and ethical considerations ensure responsible drinking messaging while captivating audiences with an artistic narrative.

siran
Télécharger la présentation

Elevating Patrón: The Simply Perfect Campaign Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PATRÓN SPIRITS COMPANY Simply Perfect Campaign Sara LaMachia Chelsea Letts Michele Manning Timothy Naylor Gianna Valentino

  2. Agenda Communication Objectives Marketing Objectives Creative Strategy Media Mixology Legal and Ethical Issues

  3. Communication Objectives Switching of Advertising Agencies -The Richard Group  Cramer-Krasselt Growth Opportunity -Cramer-Krasselt statement Handcrafted and Personalized -Overall design concept of campaign

  4. Marketing Objectives Clarify “Simply Perfect” slogan -Secret to Patrón’s tequila Promote premium and most coveted in the world Relay uniqueness, quality ingredients, and consistency

  5. Creative Strategy Position Patrón as an elite brand -Highlight the backstory (of how it’s created) Artistic and Simplistic Design -Simple colors with artistic appeal Uniqueness -Hand crafted bottles, signed and numbered

  6. Media Mixology Television -Debuted on Chelsea Lately and Person of Interest Magazines -Cosmopolitan, Food&Wine, Vanity Fair, InStyle, GQ, Rolling Stone, Travel+Leisure Out-of-Home -Billboards

  7. PatrónTequila: X-Ray

  8. PatrónTequila: Signed and Numbered

  9. Legal and Ethical Issues Ads insinuating sexual content -2007 campaign, racy and shocking “Please Drink Responsibly” -Minute appearances on print ads, not directly stated in TV spots Alcohol Brands in Media -Patrónmentions in popular songs

More Related