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Inventors Council of Central Florida

Discover the benefits of attending the Inventors Council of Central Florida Trade Show. Gain exposure, make valuable connections, establish credibility, increase sales, gather leads, get feedback, and conduct market surveys. Learn essential strategies and tips for an attractive display, professional attire, effective business cards, and engaging promotional materials. Understand the importance of signs, sign support, and utilizing technology. Presented by David Woods, PE, Vice President of the Inventor's Council of Central Florida and Owner of TECreation Development LLC.

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Inventors Council of Central Florida

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Presentation Transcript

  1. Inventors Council of Central Florida Trade Show Preparation

  2. Why Go? • Get Exposure • Make Connections • Establish Credentials • Increase Sales • Gather Leads • Get Feedback • Market surveys

  3. Get Exposure • Big Sign • Tells your benefits immediately • Establish your brand • Gain attention • Attractive Display • Themed Tablecloth • Video Display • Things to handle • Organized • Literature Stands

  4. Make Connections • Stand in front of the table • Use name tags • Make contact with visitors • Use Business Cards • Samples or Trinkets

  5. Establish Credentials • Professional Attire • Logo Shirt • Dress to: • Match the environment • Match the clientele • Hand Outs • Brochures • Show experience • Sell Sheets • Show product benefits

  6. Increase Sales & Gather Leads • Sell Sheets • Hand out as needed • Lead Sheets • Record contact information • Raffle tickets • Be sure to make the contact. • Order Sheets • Take orders if you can deliver

  7. Get Feedback & Market Surveys • Encourage Feedback • Market Survey Forms • Offer benefit for filling out • Raffle type drawing • $20 - $30 Gift Card • Have drawings every 2 hours • Make sure survey covers objective • Read “Questionnaire Design” • Use a helper

  8. Signs are Cheap • 24”x36” Full color only $25 at Office Depot • Image 300 dpi (7,200x10,800 pixels) • Composition tools online • Preferred to use your own image editor

  9. A Good Cheap Sign Support • Many venues do not allow attaching signs to walls. You will need to provide your own sign support. • PVC Pipe is your friend • Lightweight • Friction Fit • Versatile

  10. What it Will Look Like

  11. All ¾” PVC 5 – 10’ Pipe 12 – Tee 12 – 45 bend 2 – 90 bend 2 – cross 1 – coupler 6’ - #12 Solid Copper Wire Cutter Total Total Cost $10.65 $2.40 $7.20 $0.42 $4.74 $0.26 $0.90 $15.00 $41.57 Materials List

  12. The Parts

  13. Cut List 54” 54” 1-1/2” 1-1/2” 1-1/2” 1-1/2” 1-1/2” 1-1/2” 1-1/2” 1-1/2” • Use 5 – 10’ – ¾” PVC Pipe • No allowance for cut width 23” 23” 18-1/8” 18-1/8” 17-3/4” 17-3/4” 1-1/2” 23” 23” 18-1/8” 18-1/8” 18-1/8” 1-1/2” 40-5/8” 40-5/8” 23” 14-5/8” 1-1/2” 14-5/8” 14-5/8” 14-5/8” 1-1/2” 1-1/2” • 75” leftover

  14. Subassemblies

  15. Signs Sign Stand Literature Stands Brochures Sell Sheets Business Cards Lead Sheets Survey Forms Computer Monitor & Chords Name Tags Tablecloth Raffle Tickets Pencils Clipboards Raffle Prizes Tape String Bungee Chords Scissors Checklist

  16. Presented by David Woods, PE Vice President of the Inventor’s Council of Central Florida Owner of TECreation Development LLC The developer of the worlds most efficient recreational swim fin www.TECreationDev.com

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