Elements and Principles of Design - PowerPoint PPT Presentation

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Elements and Principles of Design

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  1. Elements and Principles of Design

  2. The Elements of Design • Six Ingredients are used to create a design: • 1) Shape • 2) Space • 3) Line • 4) Texture • 5) Value • 6) Color

  3. Shape • Form and structure

  4. Space • Distance in and between things

  5. Lines • Marks used to add detail to a design

  6. Texture • The look and feel of the surface

  7. Value • Amount of lightness or darkness

  8. Colour • Summer colors are hot – Yellow, Orange, Red • Winter colors are cold – Blue, Purple, Black • Intermediary seasons – Green

  9. The Principles of Design • 1) Proportion - The relative size and scale of the various elements in a design • 2) Balance - Symmetrical vs. asymmetrical, a visual equilibrium • 3) Rhythm and Pattern – An easy, connected path along which the eye follows a regular arrangement of elements • 4) Emphasis – The focus of a design

  10. The Principles of Design • 5) Variety – Elements used to create diversity and differences • 6) Contrast - The juxtaposition of opposing elements • 7) Unity – The connection between all the parts of a design • 8) Movement – To use the elements to direct the eye of the viewer from one part of the design to another

  11. What elements do you see?