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Person of the Year - 2006

Person of the Year - 2006

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Person of the Year - 2006

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  1. Person of the Year - 2006

  2. Web 2.0 • Coined by O’Reilly Media in 2004 for a series of conference • Popular, ill-defined buzzword in the technical and marketing communities • Web 2.0 offers greater collaboration among Internet users and other users, content providers, and enterprises than Web 1.0

  3. Web 2.0 • The second-generation of Internet-based services that let people collaborate and share information online in perceived new ways—such as social networking sites, wikis, communication tools, and folksonomies

  4. Representative Characteristics of Web 2.0 • The ability to tap into the collective intelligence of users • Making data available in new or never-intended ways • The presence of lightweight programming techniques and tools that let nearly anyone act as a developer • Network as a platform, delivering and allowing users to use applications entirely through a browser • Users own the data on the site and exercise control over that data

  5. Web 2.0

  6. Web 2.0 Applications or Services • Blogs • Wiki • Tagging and Social Book Marking • Podcasting • RSS and syndication • Newer 2.0 applications

  7. Blogs • The term web-log, or blog, was coined by Jorn Barger in 1997 • a simple webpage consisting of brief paragraphs of opinion, information, personal diary entries, links, called posts, arranged chronologically with the most recent first, in the style of an online journal • blogosphere – to express the sense of a whole ‘world’ of bloggers operating in their own environment. As technology • there are now photo-blogs, video blogs (vlogs), and, • directly from their mobile phones (mob-blogging) http://hk.myblog.yahoo.com/wchiuw91-cantoneseopera

  8. Twitter • Third largest social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. • Simple, real time news feed • “SMS of Internet “ • http://www.commoncraft.com/twitter

  9. Wiki • Hawaiian word for “fast” • A wiki is a webpage or set of webpages that can be easily edited by anyone who is allowed access • http://www.youtube.com/watch?v=-dnL00TdmLY

  10. Tagging • A tag is a keyword that is added to a digital object (e.g. a website, picture or video clip) to describe it, but not as part of a formal classification system. • One of the first large-scale applications of tagging was del.icio.us website • Folksonomy • http://www.nytimes.com/2005/12/11/magazine/11ideas1-21.html?scp=1&sq=Folksonomy&st=cse

  11. Multimedia sharing • ‘writeable’ Web • made possible through the widespread adoption of high quality, but relatively low cost digital media technology such as hand-held video cameras • Well known examples include YouTube (video) Flickr (photographs) and Odeo (podcasts).

  12. Podcasting • Podcasts are audio recordings, usually in MP3 format, of talks, interviews and lectures, which can be played either on a desktop computer or on a wide range of handheld MP3 devices • http://www.commoncraft.com/podcasting

  13. RSS (Really Simple Syndication) • used to publish frequently updated digital content such as blog entries, news headlines, and podcasts • RSS makes it possible for people to keep up with web sites in an automated manner • The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process • The RSS reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds and provides a user interface to monitor and read the feeds • Tutorial (video) • http://www.youtube.com/watch?v=0klgLsSxGsU

  14. Syndication • The sale of digital content to many customers, who then integrate it with other offerings and resell it or give it away free • Web syndication - A form of syndication in which a section of a Web site is made available for other sites to use

  15. Syndication

  16. Newer Web 2.0 Services • social networks (like MySpace) • aggregators (collections of content from all over) • mashups (a web application that combines data from more than one source into a single integrated tool) • Tracking and filtering content • Collaborating • Replicating office style software • Source ideas from the crowd • Many fit into more than one category

  17. Social Networking • Professional and social networking sites that facilitate meeting people, finding like minds, sharing content—uses ideas from harnessing the power of the crowd, network effect and individual production/user

  18. Aggregation Services • Gather information from diverse sources across the Web and publish in one place. Includes news and RSS feed aggregators and tools that create a single webpage with all your feeds and email in one place uses ideas from individual production/user generated content • http://www.blogbridge.com/ • http://www.suprglu.com/ • http://www.netvibes.com/

  19. Aggregation Services • Collect and aggregate user data, user ‘attention’ (what you look at) and intentions—uses ideas from the architecture of participation, data on epic scale and power of the crowd • http://www.attentiontrust.org/ • http://www.digg.com/

  20. Data 'mash-ups' Web services that pull together data from different sources to create a new service (i.e. aggregation and recombination) • http://www.housingmaps.com/ • http://darwin.zoology.gla.ac.uk/~rpage/ispecies/ • http://www.rrove.com/set/item/59/top-11-us-universities

  21. Tracking and filteringcontent • Services that keep track of, filter, analyze and allow search of the growing amounts of Web 2.0 content from blogs, multimedia sharing services etc. • http://technorati.com/about/ • http://www.digg.com/ • http://www.blogpulse.com

  22. Collaborating • Collaborative reference works (like Wikipedia) that are built using wiki-like software tools. Uses ideas from harnessing the power of the crowd • http://wikia.com/wiki/Wikia • http://www.squidoo.com/ • Collaborative, Web-based project and work group productivity tools. Uses architecture of participation • http://vyew.com/always-on/collaboration/ • http://www.systemone.at/en/technology/overview#

  23. Office style software • Web-based desktop application/document tools. Replicate desktop applications • http://www.google.com/google-d-s/tour1.html • http://www.stikkit.com/ • http://www.backpackit.com/tour

  24. Source ideas fromthe crowd • Seek ideas, solutions to problems or get tasks completed by outsourcing to users of the Web. Uses the idea of power of the crowd • http://www.mturk.com/mturk/welcome • http://www.innocentive.com/