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Innovative Metro Advertisement Concept for Eco-Friendly Beverage Choices

This proposal presents a unique advertising idea for a metro stop, targeting middle-aged commuters. The ad will be positioned behind benches, capturing the attention of travelers who often find themselves bored while waiting. By utilizing a split-screen design, the left side will depict a chaotic array of stamps to represent collection, while the right side will showcase two simple water bottles, suggesting that collecting environmentally friendly items can be just as rewarding. The ad encourages recycling and showcases the universal recycling symbol, appealing to commuters who are conscious of their beverage choices.

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Innovative Metro Advertisement Concept for Eco-Friendly Beverage Choices

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Presentation Transcript

  1. Advertisement Proposal Camille Verschooris October 4, 2012 AVT 180 - 004

  2. Rough Digital Sketch

  3. Location • I want my ad to be placed at a metro stop • In an urban setting visible to commuters • The people who would be able to see it are those who travel by foot • I would place it behind metro benches/seats • people usually turn their heads in boredom at the metro stops. As they stand or sit and ponder, the ad will be visible to them.

  4. Content • I would like to do a split screen • I want the side on the left to relate to people and the side on the right to offer the alternative • The left side will have rows of stamps and be very busy • The right side will have two bottles of water placed simply • The concept is, if you collect stamps, why not collect water bottles? • The universal recycling symbol will be at the bottom. • Target audience are middle aged commuters who drink bottled beverages that can influence others or want to make a difference • The font for the text will be simple • Colour, I'm not exactly sure what I want yet

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