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Are American Values Shaped by the Mass Media?

Are American Values Shaped by the Mass Media?. Yes - Herbert Schiller. The Media manipulates and controls the general population – It is the new Religion The Mass Media is owned and controlled by the rich and powerful. Yes - Herbert Schiller.

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Are American Values Shaped by the Mass Media?

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  1. Are American Values Shaped by the Mass Media?

  2. Yes - Herbert Schiller • The Media manipulates and controls the general population – • It is the new Religion • The Mass Media is owned and controlled by the rich and powerful

  3. Yes - Herbert Schiller • Mass media creates the myth of personal choice and individualism • Expectations are created that you have a successful life if you have achieved some material success

  4. Yes - Herbert Schiller • The Mass Media creates the illusion of neutrality • Institutions – especially government and education, and including the Mass Media itself, – are portrayed as neutral and working in the best interests of the public at all times

  5. Yes - Herbert Schiller • The Mass Media creates a myth about unchanging human nature. • Humans are aggressive and self-centered, and most humans are not very intelligent, and that will never change • (Justification for violence and low-brow entertainment on TV)

  6. Yes - Herbert Schiller • The mass media perpetuates the idea that there is no social conflict. • Violence stems from individual conflict and not from underlying social issues

  7. Yes - Herbert Schiller • The Mass Media perpetuates a myth that there is choice and diversity in the flow of information

  8. No – Newcomb & Hirsch • The “Bardic Function” • Television and entertainment are a form of story telling to reflect what is happening in society • Television as a cultural forum

  9. No – Newcomb & Hirsch • Television allows us to look at cultural changes • Father Knows Best • Schiller – reinforces stereotypes • Newcomb & Hirsh – pries open the door

  10. No – Newcomb & Hirsch • Father Knows Best – Betty the Engineer

  11. No – Newcomb & Hirsch • All In The Family • M*A*S*H • The Bill Cosby Show • US TV and its influence on Rural India • (An opposing view – Friends)

  12. No – Newcomb & Hirsch • A postscript – • Question – Have both these arguments changes in the past few years as media has diversified (cable channels, the Internet, broadband)?

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