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Nike

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  1. Nike • Group #1: • Courtney Charbonneau • Matthew Janosek • Greg DiPietro • Michelle Bean • Derek Maslin

  2. History Facts Founded at the University of Oregon Founded in 1964 as Blue Ribbon Sports Became Nike in 1978

  3. Creators • Track Coach Bill Bowerman • Runner Phil Knight

  4. Continued.. • Contacted Tiger shoe company • Each paid $5,000 and ordered 300 pairs to start • No permanent location

  5. Who’s Buying? • Abraham Maslow

  6. ACG • Veering off of the traditional sports…

  7. A New Strive… • Students Run LA • Success rate increase • Inactivity  Success

  8. New Marketing Approach • Nike ID • Nike Plus • Nike Digital Sport

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