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Target Audience Analysis for Niche Thriller Film

fagan avatar
3 diapositives · 174 Views · Oct 09, 2014

Our film appeals to a smaller, niche audience primarily in the UK and European markets, distinguishing it from large studio productions. The complex narrative caters to both genders, attracting viewers with equal interest in thrilling stories. While there is visual appeal for both males and females, the film may slightly resonate more with male fans. Aimed at a younger demographic of 15 to 30 years, the film carries a 15+ rating due to its themes of violence and horror. Our target audience members share interests in films, games, and relevant media.

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Target Audience Analysis for Niche Thriller Film
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  1. Question 4 • Our film has a smaller more Niche audience than are large Studio financed film because it would be of interest to the UK & perhaps European market, but not international. • As our thriller has a complex narrative like most other conventional thriller films it would attract an audience of both genders due to the fact that both like complex narratives. Its not heavily into a particular theme that would one side a particular gender (such as gun culture etc…), and there is attractions to both males and females with eye candy for both groups of people. However when said I feel it may slightly edge towards the male fans. • The age group shall be aimed at a younger generation ranging from about 15 – 30 year olds, as our characters are similar in age, so the audience can relate to them. Also the certificate rating would be 15+ due to the violence, sex, elements of horror and other themes only suitable for 15+. This is a link to show the rules and how the BBFC regulations work. http://www.bbfc.co.uk/classification/guidelines/15-2/ • On the following slide is a typical, detailed portfolio of a target audience member for my film.

  2. Male Target Audience Member For My Film Interests Hobbies Gender Films and Games TV Channels Magazines/Newspapers

  3. Female Target Audience Member For My Film Interests Hobbies Gender Films TV Channels Magazines/Newspapers