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Visual Rhetoric

Visual Rhetoric. MaKayla Glass. The Other Side of America. Background Info. Advertising Agency: Scholz and Friends, Berlin, Germany Creative Director: Timm Weber Art Director: Sebastian Kaufmann Photographer: Clemens Ascher Illustrator: Torsten Lass Copywriter: Mathias Brueckner.

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Visual Rhetoric

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  1. Visual Rhetoric MaKayla Glass

  2. The Other Side of America

  3. Background Info • Advertising Agency: Scholz and Friends, Berlin, Germany • Creative Director: Timm Weber • Art Director: Sebastian Kaufmann • Photographer: Clemens Ascher • Illustrator: Torsten Lass • Copywriter: Mathias Brueckner

  4. Political View • What would the political view be of this picture? • What would politicians view of this picture be?

  5. Political View • The political view would be that all politicians have another side that no one sees. and that they make a “butt” of themselves. • Many politicians would be offended by this image because of the meaning behind it, and that it shows how politicians are. • It is disrespecting our founding father.

  6. Intention • What is the intention of the photo?

  7. Intention • The intention of the photo is to show how much of a “butt” politicians make of themselves. It also shows the other side of them that many people of our nation will never see.

  8. Focus • What is the focus of this image?

  9. Focus • The focus of this image is the butts of the men’s heads form the other side of Mount Rushmore.

  10. Irony, Metaphor, & Allusion • What is the irony of this photo? • What metaphor is being created? • What is this an allusion to?

  11. Irony, Metaphor, & Allusion • The irony is that it is the “butt” of the four men of Mount Rushmore, and how they make themselves look like “butts” to the public eye. • The metaphor that is being created is that politicians are referred to as “butts” by the nation • The allusion is to Mount Rushmore

  12. Logical Appeal • What is the logical appeal of this image?

  13. Logos • It is logical because we all know there is another side to every person, even politicians, who tend to make a “butt” of themselves in front of the nation.

  14. Emotional Appeal • What is the emotional appeal of this image?

  15. Pathos • This image appeals to your sense of humor, and how it shows the real “Other Side” of America.

  16. Ethical Appeal • What is the ethical appeal of this image?

  17. Ethos • It is ethical because it was done by an advertising agency in Berlin, Germany.

  18. Works Cited • Weber, Timm. The Other Side of America. 2009. Berlin, Germany. Ads of the World. Web. 20 Nov 2011.

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