1 / 11

Mobility

By J.T. Ascoli Dan Winters Ronnie Gillespie Dan Heinrichs. Mobility. Mobility Measurement. Monitoring network signaling in 86 U.S. Markets to count mobile subscribers and determine market share. Analyzing the cellphone bills of more that 65,000 mobile subscribers in the U.S.

jorn
Télécharger la présentation

Mobility

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By J.T. Ascoli Dan Winters Ronnie Gillespie Dan Heinrichs Mobility

  2. Mobility Measurement • Monitoring network signaling in 86 U.S. Markets to count mobile subscribers and determine market share. • Analyzing the cellphone bills of more that 65,000 mobile subscribers in the U.S. • Conducting extensive drive test to measure quality in North America. • Deploying On-Device Meters to measure smartphone activity. • Analyzing carrier server logs to understand feature phone behavior. • Surveying mobile consumers via telephone in-person and online surveys.

  3. Society Goes Mobile • Mobile used to be just voice but now includes text, video, internet, games, apps and audio. • Connected devices-iPads, Kindle and Tablets • Mobile Phones

  4. Average Phone Bill • Average phone bill is $50.00 per month

  5. Feature Versus Smartphone

  6. Smartphone OS Share

  7. Feature Phones • Most commonly used mobile phone • Valued by consumers for simplicity • Used for voice and texting

  8. Android • U.S. most popular smartphone • Created by Google • Open Source • Google charges a one time fee for app developers • Android market rules anything goes.

  9. iPhone • U.S.’s second most used phone • $100 to develop apps • Apple takes a cut of 30% of profits for allowing developers to sell apps on the app store • Mobile advertising done by iAd

  10. Blackberry • Third most popular phone in the U.S. • Costs $90 to post apps on Blackberry website • $4.99 per app

  11. Windows Phone • Free to develop • Microsoft licenses this mobile OS • One of the original smartphone • Mainly used for business

More Related