By J.T. Ascoli Dan Winters Ronnie Gillespie Dan Heinrichs Mobility
Mobility Measurement • Monitoring network signaling in 86 U.S. Markets to count mobile subscribers and determine market share. • Analyzing the cellphone bills of more that 65,000 mobile subscribers in the U.S. • Conducting extensive drive test to measure quality in North America. • Deploying On-Device Meters to measure smartphone activity. • Analyzing carrier server logs to understand feature phone behavior. • Surveying mobile consumers via telephone in-person and online surveys.
Society Goes Mobile • Mobile used to be just voice but now includes text, video, internet, games, apps and audio. • Connected devices-iPads, Kindle and Tablets • Mobile Phones
Average Phone Bill • Average phone bill is $50.00 per month
Feature Phones • Most commonly used mobile phone • Valued by consumers for simplicity • Used for voice and texting
Android • U.S. most popular smartphone • Created by Google • Open Source • Google charges a one time fee for app developers • Android market rules anything goes.
iPhone • U.S.’s second most used phone • $100 to develop apps • Apple takes a cut of 30% of profits for allowing developers to sell apps on the app store • Mobile advertising done by iAd
Blackberry • Third most popular phone in the U.S. • Costs $90 to post apps on Blackberry website • $4.99 per app
Windows Phone • Free to develop • Microsoft licenses this mobile OS • One of the original smartphone • Mainly used for business