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Developing a Digital Business: Strategies and Implementation

This unit explores the fundamentals of developing a digital business, focusing on essential topics such as digital business strategies, legal and ethical considerations, site architecture, and implementation challenges. The course includes weekly lectures and tutorials to facilitate learning, with two major assignments: a proposal report and a digital story implementation. With a high student satisfaction rate of 95.4%, participants will gain practical insights and tools for successfully establishing digital business ventures. For inquiries, contact Julie Hardman at j.hardman@mmu.ac.uk.

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Developing a Digital Business: Strategies and Implementation

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  1. Developing a Digital BusinessUnit Code: 5N6Z0080 Julie Hardman MODB t: 0161 247 3869 e: j.hardman@mmu.ac.uk r: 6.19 Developing a Digital Business

  2. Contents • Outline of DDB • Structure of Teaching • Assignments • Student Satisfaction Developing a Digital Business

  3. Outline of Developing a Digital Business • What is a Digital Business? • Developing Digital Business Strategy • Legal / Ethical / Trust / Security • Site Architecture • Implementation Issues Developing a Digital Business

  4. Unit Delivery • Weekly Lecture – 1hr • Weekly tutorial – 1.5hrs • Schedule to be published at the start of term. Developing a Digital Business

  5. Two Assignments – No Exam Assignment 1 Assignment 2 • Title: • Your Digital Business Proposal • Value: • 40% • Format: • Report • Due date: • End Term 1 • Title: • Implementing your Digital Business • Value: • 60% • Format: • Digital Story • Due date: • Start of Term 3 Developing a Digital Business

  6. Student Satisfaction • Student Numbers • 133 students • mix of core (63) and elective (70) • 95.4% are satisfied or very satisfied. • 1 x student neutral • 1 x student dissatisfied Developing a Digital Business

  7. Any Questions? • Unit Leader: Julie Hardman • e: j.hardman@mmu.ac.uk • t: 0161 247 3869 • r: 6.19 Developing a Digital Business

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