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Impact of Mass Media and Cultural Diversity in 20th Century America

Explore the evolution of American popular culture through mass media, highlighting the influence of television, FCC regulation, Golden Age of Television, perpetuation of stereotypes, diversification of radio and movies, and the rise of Rock-n-Roll. Delve into the societal impact, portrayal of minorities, counterculture movements, and challenges faced by marginalized groups such as the urban poor and Native Americans. Uncover the complexities of the American Dream and the struggles experienced by different segments of the population.

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Impact of Mass Media and Cultural Diversity in 20th Century America

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Presentation Transcript

  1. 27:3 Popular CultureBell Ringer: 859

  2. Mass Media • Households with TVs • 1948-9% • 1960-90% • 2000-100% • Hours people watch TV • 1950-4 • 2000-7

  3. Federal Communications CommissionFCC • Regulates communication industries

  4. 1950s Golden Age of Television • Effect on Culture • Programming • Advertising • TV dinners

  5. Baby Biz Emme and Max Shiloh $6 million People $7.6 People/Hello

  6. TV Perpetuates Stereotypes • Women • Minorities • Class • Glorified western frontier conflict

  7. Radio and Movies Diversify • Radio: new programming • Movies: size, color, sound, smell, 3-D

  8. Beat Movement • Counterculture • Social and literary nonconformity • Lifestyle

  9. Rock-n-Roll • Black + White = American • Chuck Berry • Elvis Presley-King of Rock and roll • Appeal

  10. Race Radio • Nat King Cole • Lena Horne • Harry Belafonte • Charlie Parker • Dizzy Gilespie

  11. 27:4 The Other America

  12. American Dream? • 25% in poverty • Women/children • Minorities • elderly

  13. White Flight • Suburbs • Urban poor • Inner cities

  14. Urban Renewal • National Housing Act of 1949 • Housing and Urban Development • Urban Removal?

  15. Mexican Activism • Immigration • Braceros • Longoria Incident sparks activism • GI Forum • Unity League of CA

  16. Native Americans • 1953 Termination and Relocation Policy • Eliminated Federal support • Discontinued reservation system • Distributed tribal lands • Relocation program • Failure

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