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Explore the evolution of American popular culture through mass media, highlighting the influence of television, FCC regulation, Golden Age of Television, perpetuation of stereotypes, diversification of radio and movies, and the rise of Rock-n-Roll. Delve into the societal impact, portrayal of minorities, counterculture movements, and challenges faced by marginalized groups such as the urban poor and Native Americans. Uncover the complexities of the American Dream and the struggles experienced by different segments of the population.
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Mass Media • Households with TVs • 1948-9% • 1960-90% • 2000-100% • Hours people watch TV • 1950-4 • 2000-7
Federal Communications CommissionFCC • Regulates communication industries
1950s Golden Age of Television • Effect on Culture • Programming • Advertising • TV dinners
Baby Biz Emme and Max Shiloh $6 million People $7.6 People/Hello
TV Perpetuates Stereotypes • Women • Minorities • Class • Glorified western frontier conflict
Radio and Movies Diversify • Radio: new programming • Movies: size, color, sound, smell, 3-D
Beat Movement • Counterculture • Social and literary nonconformity • Lifestyle
Rock-n-Roll • Black + White = American • Chuck Berry • Elvis Presley-King of Rock and roll • Appeal
Race Radio • Nat King Cole • Lena Horne • Harry Belafonte • Charlie Parker • Dizzy Gilespie
American Dream? • 25% in poverty • Women/children • Minorities • elderly
White Flight • Suburbs • Urban poor • Inner cities
Urban Renewal • National Housing Act of 1949 • Housing and Urban Development • Urban Removal?
Mexican Activism • Immigration • Braceros • Longoria Incident sparks activism • GI Forum • Unity League of CA
Native Americans • 1953 Termination and Relocation Policy • Eliminated Federal support • Discontinued reservation system • Distributed tribal lands • Relocation program • Failure