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Chapter 24

Chapter 24. Proposals. Technical Communication, 9/e John M. Lannon PowerPoint prepared by Jimidene Murphy. Connect with Your Audience. Explain the problem and its causes clearly and convincingly Point out the benefits of solving the problem Offer a realistic, cost-effective solution

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Chapter 24

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  1. Chapter 24 Proposals Technical Communication, 9/e John M. Lannon PowerPoint prepared by Jimidene Murphy

  2. Connect with Your Audience • Explain the problem and its causes clearly and convincingly • Point out the benefits of solving the problem • Offer a realistic, cost-effective solution • Address anticipated objections to your solution • Induce readers to act

  3. The Proposal Process Client needs a service or a product Provider proposes a plan to meet the need Client chooses the provider offering the best proposal

  4. Types of Proposals • Proposals are classified according to origin, audience, and purpose • They are either solicited or unsolicited • They are internal or external • Based on audience needs, there are planning proposals, research proposals, and sales proposals

  5. Elements of a Persuasive Proposal • A forecasting title • A clear understanding of the audience’s needs • A clear focus on benefits of the proposed action • Honest and supportable claims • Appropriate detail • Readability

  6. Elements of a Persuasive Proposal • Convincing language • Appropriate visuals • Accessible page design • Supplements that are tailored to a diverse audience • Proper citation of sources and contributors

  7. Introduction Plan Conclusion Works Cited Model for a Proposal

  8. Any Questions? For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.ablongman.com/lannon.

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