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Chapter Two

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Chapter Two

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    1. Chapter Two

    2. Bell Ad

    3. Stages of Marketing Evolution

    4. Exhibit 2-1

    5. Marketing Orientation

    6. Burstware and Zerex ads

    7. A. A Business as a Box (most departments have high fences) B. Total System View of a Business (implementing marketing concept; still have departments but all guided by what customers want)

    8. Exhibit 2-2

    9. The Marketing Concept and Customer Value

    10. Payless Shoes and Williams Sonoma ads

    11. Satisfying Customers with Superior Customer Value to Build Profitable Relationshiips

    12. L.L. Bean photo

    13. Nonprofit Organizations and the Marketing Concept

    14. Social Responsibility and Marketing Ethics

    15. Exhibit 2-4

    16. Exhibit 2-5

    17. Exhibit 2-6

    18. Target Marketing vs. Mass Marketing

    19. Exhibit 2-7

    20. The Four Ps and Marketing Mix Planning

    21. Exhibit 2-8

    22. Exhibit 2-9

    23. Product

    24. Photos of Pennzoil products and garage

    25. The Marketing Plan

    26. Relation of Strategy Policies to Operational Decisions for Baby Shoe Company

    27. Marketing Program

    28. Exhibit 2-10

    29. Marketing Managers Framework

    30. Timex ads

    31. Exhibit 2-11

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