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Propaganda techniques

Propaganda techniques

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Propaganda techniques

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  1. Propaganda techniques

  2. Why do we use propaganda? • To persuade people to think or behave a certain way. • To appeal to emotions and opinions of people

  3. Bandwagon • To do something because other people are doing it. • Example: • Because the Raven’s won the Superbowl, everyone thinks Joe Flacco is the greatest quarterback.

  4. Example of Social Media Bandwagon

  5. Fear Technique • If you don’t conform to an issue or agree with a statement, something bad will happen to you. • Example: • If you drink diet soda, you will get cancer.

  6. Fear propaganda

  7. Glittering Generalities • Using emotionally appealing words associated with values or beliefs. • Uses words that appeal to consumer like “Fresh”, “American Pride”, and “New” Example: “Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.”

  8. Glittering Generality

  9. Name Calling • Calling out other people, brands, or products in a negative manner • Example: • Calling members of the other political party names like “incompetent” or “dumb”.

  10. Name Calling Technique

  11. Plain Folk Technique • Appealing to the common man, woman, or family.

  12. Plain Folk Technique

  13. Reward Technique • If you use a certain product or act a certain way, good things will happen to you • Example: • If you take diet pills, you will look like the models on TV.

  14. Reward Technique

  15. Testimonial Technique • Using a famous person to endorse a product • Example: • Jennifer Hudson endorses Weight Watchers

  16. Testimonial Technique

  17. Transfer Technique • Using words or symbols to portray someone in a positive o negative manner

  18. Transfer Technique

  19. Red Herring Technique • Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.

  20. Red Herring Example I shouldn’t be punished for staying out past my curfew tonight because I did the dishes earlier today. • these two arguments have NOTHING to do with one another.