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Propaganda Techniques

Propaganda Techniques

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Propaganda Techniques

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  1. Propaganda Techniques How authors persuade you to believe whatever they want

  2. Name Calling

  3. Name Calling

  4. Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.

  5. Name Calling Old Spice “lady sented body wash” “Anything can happen when your man smells like Old Spice and not a lady.” Name-Calling Commercial http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_detailpage

  6. Transfer presents a positive image or idea and attaches the positive feelings to another idea.

  7. McDonald's Chicken Dance http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related e-trade baby http://www.youtube.com/watch?v=x0GsNhLt9Ds

  8. Bandwagon

  9. Bandwagon

  10. Bandwagon verison commercial http://www.youtube.com/watch?v=14CKzskjn4s

  11. Red Herring

  12. Red Herring Nike http://www.youtube.com/watch?v=jlXRengzZoc

  13. Red Herring Video Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal) Never-ware cookware will look beautiful on your shelf for generations! No mention of its cooking value is made.

  14. Red Herring What is this an advertisement for?

  15. Shoes! Perfume!

  16. Emotional Appeal

  17. Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956 • They connect a feeling with this organization. Army strong http://www.youtube.com/watch?v=YSbCnWe6e1o

  18. Emotional Appeal Christian Children's Fund http://www.youtube.com/watch?v=KcBLYxCzFgw

  19. Testimonial

  20. Testimonial Testimonial Mike Huckabee http://www.youtube.com/watch?v=EjYv2YW6azE&feature=BF&list=PL7E6AF6C6D499F972&index=11

  21. Testimonial

  22. Repetition

  23. Repetition A good example of this is the claim that Saddam Hussein was responsible for the terrorist attacks of September 11, 2001. No evidence has been found suggesting collaboration between Iraq and the Al Qaeda network, yet Bush administration officials have repeatedly mentioned the two in tandem. As a result, a recent opinion survey by the Council on Foreign Relations shows that more than 40 percent of the American people believe that some or all of the attackers on 9/11 were Iraqi nationals, when in fact none were. http://www.sourcewatch.org/index.php?title=Repetition"

  24. Repetition Head On Commercial http://www.youtube.com/watch?v=f_SwD7RveNE&feature=related

  25. Glittering Generalities

  26. GlitteringGeneralities Redbull Commercial http://www.youtube.com/watch?v=8x9iYweART4 Duck and Cover http://www.archive.org/details/DuckandC1951

  27. Glittering Generalities

  28. Stereotypes

  29. Stereotypes“A student who doesn’t do his homework is a bad student.”“Blonds are dumb.”“Athletes are bullies.”

  30. Stereotypes Stereotypes in media http://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related red bull http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=related

  31. Fear

  32. Fear

  33. FearY2K Commercial http://www.youtube.com/watch?v=x6HyPJpzaHg

  34. Appeal to Number, Facts, & Statistics

  35. Appeal to Number, Facts, & Statistics-“Coroners have found that 80% of people’s colons are blocked with waste.”-“On average, 6 out of 7 dentists prefer Colgate.”

  36. Plain Folks

  37. Plain Folks

  38. Quiz: Name that Propaganda Pepsi Truck Rock the Vote http://www.youtube.com/watch?v=nkCGHxD880I&feature=related http://www.youtube.com/watch?v=eXfNnSOOoVc Mac Smoke Alarm http://www.youtube.com/watch?v=KNnX6XRQBec&feature=related http://www.youtube.com/watch?v=YfLaiTkOBRE Outback Steakhouse Hungry Man http://www.youtube.com/watch?v=tswvz_cG9LY&feature=related http://www.youtube.com/watch?v=9tovXDScl3k Trident http://www.youtube.com/watch?v=Gf_Jk1zLisg