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Propaganda Techniques

Propaganda Techniques. Propaganda Techniques: What Are They?. Propaganda Techniques are used to influence people to believe, buy, or do something. The purpose is to persuade. It appeals to emotion and not intellect. There are 12 types you need to know and recognize…. Bandwagon.

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Propaganda Techniques

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  1. Propaganda Techniques

  2. Propaganda Techniques: What Are They? • Propaganda Techniques are used to influence people to believe, buy, or do something. • The purpose is to persuade. • It appeals to emotion and not intellect. • There are 12 types you need to know and recognize…

  3. Bandwagon • Persuades by claiming the product is popular or because “everyone” is doing it. • Examples: • “All the really cool people wear North Face jackets.” • “Get your copy before they run out.” • http://www.youtube.com/watch?v=wj5UyZKo2iE

  4. Testimonial • Persuades by using a famous person to endorse a product or idea (like a celebrity). • Examples: • Michael Jordan advertising Hanes. • “I’m Troy Polamalu, and I use Head & Shoulders on my long, beautiful hair!”

  5. Red Herring • Persuades by sidetracking the discussion and making people forget what they were initially talking about. • Examples • “I know I’m failing math class, but look at the score on my English essay!” • “Your in debt, but this is the best time to take advantage of the housing market. It is at an all-time low.”

  6. Emotional Appeal • Persuades by using words or images that appeal to the audience’s emotions instead of intelligence. • Examples: • Commercials for animal abuse donations that show sad puppies and cats. • Commercials showing people enjoying themselves while using a product. • http://www.youtube.com/watch?v=MBhIRKuyOOQ

  7. Snob Appeal • Persuades by claiming the product is better than others or is ahead of its time. http://www.youtube.com/watch?v=-qz9i5Yalu8 • Examples: • “The Ultimate Driving Machine.”

  8. Plain Folks • Persuades by identifying a product with everyday people. • Examples: • “Like a good neighbor, State Farm is there.” • http://www.youtube.com/watch?v=-mE7xFDcvdo

  9. Patriotism • Persuades by claiming the product will show your love for your country or will help your country. • Examples: • “Built American Tough.” • “An American Revolution” • http://www.youtube.com/watch?v=q0xLhZPNA3s

  10. Appeal to Numbers, Facts, Statistics • Persuades by showing, well, numbers, facts, and statistics. • Examples: • “9 out of 10 dentists recommend Colgate toothpaste.” • “McDonalds: over 100 billion served.” • http://www.youtube.com/watch?v=lNFuEcy5ekg

  11. Sweeping Generalization • Persuades by claiming that the product works for one person so it will work for you. • Examples: • Jared from Subway losing weight by eating Subway. • Before and after pictures.

  12. Slogan • Persuades by using a catchy phrase that is easy to remember or has emotion. • Examples: • “I’m Lovin’ It.” • “There is Strong, Then There is Army Strong.”

  13. Repetition • Persuades by repeating the message over and over again. • Examples: • “Call 391-2101, that’s 391-2101.” • “Remember, there’s no fee unless we get money for you.”

  14. Circular Argument • Persuades by giving a statement or conclusion as an answer, and only restating an old argument rather than proving. • Examples: “You can’t give me a C. I’m an A student!”

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