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Propaganda Techniques

Propaganda Techniques. What techniques are used to persuade you? . What is propaganda? . Use of carefully used words and/or pictures in order to influence opinions, emotions, attitudes and behavior. Choices. Bandwagon. Like peer pressure Argument: “Everyone is doing it, so you should too.”

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Propaganda Techniques

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  1. Propaganda Techniques What techniques are used to persuade you?

  2. What is propaganda? • Use of carefully used words and/or pictures in order to influence opinions, emotions, attitudes and behavior.

  3. Choices Bandwagon • Like peer pressure • Argument: “Everyone is doing it, so you should too.” • Crest toothpaste: “Four out of five dentists prefer Crest.” • What is “jump on the bandwagon” and where did it come from?

  4. Name calling • Often occurs in politics and wartime. • Attaches a negative word or feeling to an idea, product or person. • Often found in political cartoons

  5. Testimonial • When an important person or figure endorses a product or an idea. • “If THIS important person believe this is a good idea, it must be.”

  6. Glittering generalities • Emotionally appealing. • Associated with highly-valued concepts and beliefs • Honor • Glory • love of country • Freedom • Peace • Name calling in reverse

  7. Plain folk • Use of ordinary people to gain confidence and trust. • Just like the common person • May use improper grammar or regional slang.

  8. Transfer • Uses symbols that pack a strong punch for their message. • People either widely respect or despise • Often used in politics and wartime • American Flag • Swastika

  9. Faulty reasoning • Factual supporting details are used, but do not support the conclusion. • Irrelevant information (red-herring) • Circular reasoning • Either-or

  10. Fear • Use of emotional response to threats and danger to promote a product or agenda. • During WWII • Anti-vaccine campaign

  11. repetition • If you say it over and over again, people will believe it.

  12. Otherness • “Not everyone is doing this, but you are special, so you should.” • Promotes an elite mentality –feel you are the exception if you use/buy it.

  13. Mass marketing to a subculture • Targets a smaller group of people within the main culture. • Makes the subculture more mainstream • Example: Harley Davidson clothing and accessories

  14. Collective memories • Moments/events shared by large numbers of people because of a common experience • Coca Cola uses this technique in many of their ads • . Christmas Family Fun

  15. Humanizing technology • Simplifies or personifies products that are technical in nature. • No longer use “scientific” mumbo jumbo to convince people but regular language.

  16. Strong women • Uses images of athletic females representing both beauty and power. • Nike uses women athletes.

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