Propaganda Techniques Using Rhetoric to Re-define the Role of Technology
Generalities • Simple, general, broad statements • Lacking specific or defined qualities • Often used in ads of all kinds
General Statement Examples The world’s most wearable music player
Transfer of Ideas • Transfers ideas and emotions between two or more subjects • Often used to imply that a product is directly associated with positive ideas
(Credit: SCI FI Tech) Idea Transfer Ex. Never have a dead car battery again!
Testimonial Endorsements Sometimes by a celebrity figure Attempts to connect a well-known individual with an item
Trying to appear like the masses • Implies that “normal, everyday people” have or need this product Plain Folks
Bandwagon Asserts that “everyone else” has one Plays a major role in modern advertising
Bandwagon Example Welcome to Go Hybrid - Your Guide to Hybrids and Cost and Energy Saving Alternatives With gas prices and environmental concerns on the rise, more and more people are looking to fuel-saving alternatives. Here you will find a wealth of information on hybrid vehicles, alternative fuel, and biodiesel expansion as well as tips for saving cash at the gas pump. Learn about the alternatives through our articles and resources on hybrid cars and gas alternatives, and use our guide to the left for information.
Card Stacking • Overemphasizing the favorable points • Mentioning the drawbacks quickly and/or in fine print