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Propaganda Techniques

Propaganda Techniques

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Propaganda Techniques

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  1. Propaganda Techniques Introduction to advertising

  2. KWL • List what you know about: • Advertising • target audience • propaganda techniques • influence of advertising on consumer • List what you want to know : • Advertising • target audience • propaganda techniques • influence of advertising on consumer

  3. Essential Questions • What is a target audience? • What are some of the propaganda techniques found in advertising? • How does advertising influence me?

  4. Where do we find advertising? • Magazines • Newspapers • TV • Radio • Billboards • Pop Ups on the computer • Clothing • Other?

  5. Advertising Facts • The average number of 30 second ads that a child is exposed to in a year is around 20,000 • The average cost for Super Bowl ads was $2.5-2.9 million per 30 second spot in 2010 • The ABC network is reported asking for $1.7 million for a 30 second ad airing during the Oscar’s

  6. Target Audience • A target audience is a specific group of people in which an advertisement is aimed. • Characteristics of a target audience: • Age • Gender • Region in which one lives • Occupation • Interest

  7. Who is the target audience? The Green Hornet

  8. Who is the target audience?

  9. Propaganda • Propaganda is spreading ideas and information. • Propaganda uses persuasion as a technique to get the consumer to: • Think the way the advertiser (company) thinks about the product or situation • Buy a certain product • To believe something, or act in a certain way

  10. Techniques we will discuss • Bandwagon • Expert opinion • Testimonial • Misleading Claims • Emotional Appeal (Transfer) • Repetition • Rhetorical Question

  11. Bandwagon • Persuades you to do something by letting you know others are doing it too. • “Everyone is doing it/buying it”

  12. Expert Opinion • Experts recommend the product, so you should buy it. 4 out of 5 doctors recommend this for dandruff Dermatologist Recommended

  13. Testimonial • Uses quotes, endorsements or images from people in order to connect them with a product. • Can connect celebrity to a product • They are NOT experts in the field

  14. Misleading Claims • May use certain words to make you think the product is great, superior, etc. Wrinkle Cream Illustrating before and after Includes a disclaimer stating “Simulated Imagery.” Reduces wrinkles by 57%

  15. Emotional Appeal (Transfer) • A person will have strong feelings about a situation or product. • Ads create emotional connection that draws you into the ad and makes you feel a certain way. It will make you want to transfer the feelings created in the ad to a situation or product. What feelings do you experience when you see these ads?

  16. Repetition • Repeating the name of the product, logo, or symbol several times throughout the advertisement.

  17. Rhetorical Question • Statement posed as a question. • Made to make you think about the product as the answer .

  18. Questions to ask to help you analyze an advertisement. • What is happening in the ad? • What is the ad selling? • What are the people in the ad doing? • What do the facial expressions suggest? Answer these Questions about your ad: • Who is the target audience? • What propaganda technique is being used?

  19. Create • Create an illustration of an advertisement for: • iPod nano • Your target audience is: • Males and Females • Pre-teen to young adults • Use the technique that is given! • Be sure to write the technique on your paper!

  20. Review Essential Questions • What is a target audience? • What are some of the propaganda techniques found in advertising? • How does advertising influence me?

  21. Completion of KWL • List what you learned about: • Advertising • target audience • propaganda techniques • influence of advertising