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The Power of Propaganda: Influencing Society's Views through Persuasion Techniques

This exploration delves into how propaganda shapes societal perspectives, exemplified by Joseph Goebbels' techniques. Key categories include name-calling, which aims to denigrate opponents; bandwagon appeals that encourage following the crowd; card-stacking for biased arguments; glittering generalities to evoke emotions; plain folks strategies to present leaders as relatable; testimonials from trusted figures; and transfer techniques that link leaders to respected individuals. Understanding these methods sheds light on the persuasive power of propaganda in shaping opinions and behaviors.

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The Power of Propaganda: Influencing Society's Views through Persuasion Techniques

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Presentation Transcript

  1. Warm up How can a societies views be influenced?

  2. Joseph Goebbels

  3. Propaganda Categories • Name calling: Denigrate, demonize, or dehumanize opponents • Bandwagon: Attempt to persuade the audience to join in and do what everyone else is doing • Card-stacking: Construct a biased case to support your own position • Glittering generalities: Using powerful words to evoke strong emotions

  4. Propaganda Categories • Plain folks: Appeal to the people by making the leader seem ordinary, credible, and humane. • Testimonial: Use an apparently impartial expert to inspire trust • Transfer: Associate the leader with others who are trusted

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