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Comprehensive Personal Training Business Plan and Mission Statement

This business plan provides a detailed framework for establishing a personal training business, articulating its mission to promote health, fitness, and personal growth. It encompasses market research to identify the target demographic, a SWOT analysis to assess strengths and weaknesses, competition analysis, and a clear outline of unique selling propositions. Financial projections, resource requirements, and production methods are discussed, along with a strategic focus on measurable goals and objectives to ensure sustainable growth and profitability in the health and fitness industry.

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Comprehensive Personal Training Business Plan and Mission Statement

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  1. Personal Training Business Plan

  2. Mission Statement • Clearly state your company’s mission. • Try to use words that will help direct the growth of your company, but be as concise as possible.

  3. Market Research • Type of market research • Identify group • Describe target market

  4. Swot Analysis

  5. Business Concept Summarize the key concept on which your business is based • Type of product • Time of selling • Cost of selling • Selling method • Promotional method • Place of selling

  6. Competition • Summarize the competition. • Outline your company’s competitive advantage.

  7. Goals and Objectives • List goals for your venture. • State specific, measurable objectives for achieving your goals. • List market-share objectives. • List revenue/profitability objectives.

  8. Financial Plan • Outline the model used to calculate pricing assumptions.

  9. Resource Requirements List requirements for the following resources: • Personnel • Finances • Products • Suppliers • Promotion

  10. Method of Production • Summarize the steps involved in production

  11. Conclusion • Near term • Identify key decisions and issues that need immediate or near-term resolution.

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