Personal Training Business Plan
Mission Statement • Clearly state your company’s mission. • Try to use words that will help direct the growth of your company, but be as concise as possible.
Market Research • Type of market research • Identify group • Describe target market
Business Concept Summarize the key concept on which your business is based • Type of product • Time of selling • Cost of selling • Selling method • Promotional method • Place of selling
Competition • Summarize the competition. • Outline your company’s competitive advantage.
Goals and Objectives • List goals for your venture. • State specific, measurable objectives for achieving your goals. • List market-share objectives. • List revenue/profitability objectives.
Financial Plan • Outline the model used to calculate pricing assumptions.
Resource Requirements List requirements for the following resources: • Personnel • Finances • Products • Suppliers • Promotion
Method of Production • Summarize the steps involved in production
Conclusion • Near term • Identify key decisions and issues that need immediate or near-term resolution.