1. Personal Training Business Plan

2. Mission Statement • Clearly state your company’s mission. • Try to use words that will help direct the growth of your company, but be as concise as possible.

3. Market Research • Type of market research • Identify group • Describe target market

4. Swot Analysis

5. Business Concept Summarize the key concept on which your business is based • Type of product • Time of selling • Cost of selling • Selling method • Promotional method • Place of selling

6. Competition • Summarize the competition. • Outline your company’s competitive advantage.

7. Goals and Objectives • List goals for your venture. • State specific, measurable objectives for achieving your goals. • List market-share objectives. • List revenue/profitability objectives.

8. Financial Plan • Outline the model used to calculate pricing assumptions.

9. Resource Requirements List requirements for the following resources: • Personnel • Finances • Products • Suppliers • Promotion

10. Method of Production • Summarize the steps involved in production

11. Conclusion • Near term • Identify key decisions and issues that need immediate or near-term resolution.