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Propaganda Techniques Notes

Propaganda Techniques Notes. March 2017 LA 2. Propaganda Definition. Definition of  propaganda 1 :   the spreading of ideas, information, or  rumor  for the purpose of helping or injuring an institution, a cause, or a person

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Propaganda Techniques Notes

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  1. Propaganda TechniquesNotes March 2017 LA 2

  2. Propaganda Definition • Definition of propaganda • 1:  the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person • 2:  ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause; also:  a public action having such an effect

  3. Examples of Propaganda being used in a sentence • She didn't buy into the propaganda of her day that women had to be soft and submissive. —Maria Shriver, Time, 26 Oct. 2009 • The report was nothing but lies and propaganda.

  4. Name Calling • links a person or idea to a negativesymbol • “Trotsky is a demon.”

  5. Glittering Generalities - make the audience approve and accept without examining the evidence • “I stand for freedom,” said the candidate.

  6. Euphemism • the substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt. • the expression “To pass away” is a euphemism for “to die.” • “Alternate facts” vs. “lies” • “Between jobs” vs “unemployed”

  7. Transfer • using things people accept to get the public to accept something else • This technique involves making an illogical association between one thing and something else that is generally viewed as positive or negative. For example: " The American pioneers worked hard because they cared about the future. If you care about the future of your family, then see your agent at Pioneer Insurance."

  8. Testimonial - a statement that gives evidence to the truth, excellence of something • misuse in citing individuals who are not qualified to make judgments about a particular issue • This technique involves having an unqualified person endorse a product, action, or opinion. For example: "Hi, I’m Bart Bearson. As a pro-football quarterback, I have to be concerned about my health. That’s why I take Pro-Ball Vitamin Supplements."

  9. Plain Folks • speakers attempt to convince their audience that they, and their ideas, are“of the people” • Example: Barack Obama campaigned, he ate at McDonald’s.

  10. Bandwagon • false sense of a rush to join something that doesn’t truly exist “everyone else is doing it, and so should you” •  For example: "All your neighbors are rushing down to Mistri Motors to take advantage of this year-end sale. You come, too!"

  11. Fear • warn audience that disaster will result if they don’t follow a particular course of action • Politicians will sometimes play on fears that are already in existence. • EX: Fear for National Security, job loss/unemployment, terrorism

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