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Propaganda techniques

Propaganda techniques. Purpose of Propaganda?. Any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group in order to benefit the sponsor

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Propaganda techniques

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  1. Propaganda techniques

  2. Purpose of Propaganda? • Any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group in order to benefit the sponsor • Used every day, in the military, in the media, in advertising, in politics, and in all sorts of human relationships

  3. Bandwagon • Persuading people to do something by letting them know others are doing it • Example: • “Either you are with us or against us”

  4. Testimonial • Using the words of a famous or respectable person to persuade • Example: Proactive

  5. Transfer • Using names/pictures of famous people but w/out direct quotations • Uses authority and prestige of something we respect/revere • Example: • symbols are constantly used • cross = Christian church • flag = nation

  6. Repetition • Repeating product name at least four times within the advertisement • What animals repeat everything they hear in Animal Farm?

  7. Lesser of Two Evils • Tries to convince us of an idea by presenting it as least offensive option • Example from Animal Farm: “You don’t want Mr. Jones back, do you?”

  8. Doublespeak or Euphemisms • Used to make something not sound as bad as it is • examples: • “went to heaven” = died • “crusade” = war • In Chapter 9 of Animal Farm, Squealer uses the term “readjustments” when he means “reduction” of food rations (Orwell 115).

  9. Other techniques • Fear • Glittering Generalities • Name-calling • Plain Folks • Straw man

  10. Critical Thinking To protect yourself against the techniques of propaganda, three good questions to ask yourself are: • Who does this benefit? • Why did they do that? • According to whom? (MrDonn.org)

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