zuri
Uploaded by
22 SLIDES
373 VUES
230LIKES

Analyzing Persuasive Techniques in Advertising and Propaganda

DESCRIPTION

This guide explores how persuasive techniques and propaganda are used in advertising to influence consumers. It outlines various methods like bandwagon, expert opinion, testimonials, and emotional appeals that shape consumer perceptions and behaviors. Additionally, the resource delves into key concepts such as target audiences and the effects of advertising exposure on individuals. Engage with essential questions that help you dissect advertisements and create effective ads using identified techniques. Understand how these strategies impact consumer choices and buying behavior.

1 / 22

Télécharger la présentation

Analyzing Persuasive Techniques in Advertising and Propaganda

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Propaganda Techniques January 4, 2013 I can analyze ads in order to determine persuasive techniques. I can identify propaganda techniques in order to create an ad.

  2. Bell Ringer • Which of the persuasive techniques (ethos, pathos, or logos) do you find most persuasive? Why? What is its strength versus the other two?

  3. KWL • List what you know about: • Advertising • target audience • propaganda techniques • influence of advertising on consumer • List what you want to know : • Advertising • target audience • propaganda techniques • influence of advertising on consumer

  4. Essential Questions • What is a target audience? • What are some of the propaganda techniques found in advertising? • How does advertising influence me?

  5. Where do we find advertising? • Magazines • Newspapers • TV • Radio • Billboards • Pop Ups on the computer • Clothing • Other?

  6. Advertising Facts • The average number of 30 second ads that a child is exposed to in a year is around 20,000 • The average cost for Super Bowl ads was $2.5-2.9 million per 30 second spot in 2010 • The ABC network is reported asking for $1.7 million for a 30 second ad airing during the Oscar’s

  7. Target Audience • A target audience is a specific group of people in which an advertisement is aimed. • Characteristics of a target audience: • Age • Gender • Region in which one lives • Occupation • Interest

  8. Who is the target audience? The Green Hornet

  9. Who is the target audience?

  10. Propaganda • Propaganda is spreading ideas and information. • Propaganda uses persuasion as a technique to get the consumer to: • Think the way the advertiser (company) thinks about the product or situation • Buy a certain product • To believe something, or act in a certain way

  11. Techniques we will discuss • Bandwagon • Expert opinion • Testimonial • Misleading Claims • Emotional Appeal (Transfer) • Repetition • Rhetorical Question

  12. Bandwagon • Persuades you to do something by letting you know others are doing it too. • “Everyone is doing it/buying it”

  13. Expert Opinion • Experts recommend the product, so you should buy it. 4 out of 5 doctors recommend this for dandruff Dermatologist Recommended

  14. Testimonial • Uses quotes, endorsements or images from people in order to connect them with a product. • Can connect celebrity to a product • They are NOT experts in the field

  15. Misleading Claims • May use certain words to make you think the product is great, superior, etc. Wrinkle Cream Illustrating before and after Includes a disclaimer stating “Simulated Imagery.” Reduces wrinkles by 57%

  16. Emotional Appeal (Transfer) • A person will have strong feelings about a situation or product. • Ads create emotional connection that draws you into the ad and makes you feel a certain way. It will make you want to transfer the feelings created in the ad to a situation or product. What feelings do you experience when you see these ads?

  17. Repetition • Repeating the name of the product, logo, or symbol several times throughout the advertisement.

  18. Rhetorical Question • Statement posed as a question. • Made to make you think about the product as the answer .

  19. Questions to ask to help you analyze an advertisement. • What is happening in the ad? • What is the ad selling? • What are the people in the ad doing? • What do the facial expressions suggest? Answer these Questions about your ad: • Who is the target audience? • What propaganda technique is being used?

  20. Create • Create an illustration of an advertisement for: • iPod nano • Your target audience is: • Males and Females • Pre-teen to young adults • Use the technique that is given! • Be sure to write the technique on your paper!

  21. Review Essential Questions • What is a target audience? • What are some of the propaganda techniques found in advertising? • How does advertising influence me?

  22. Completion of KWL • List what you learned about: • Advertising • target audience • propaganda techniques • influence of advertising

More Related