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Target Audience Questionnaire Analysis Reggae music
Introduction I have conducted a questionnaire to get peoples opinions on how and what I should put in my magazine. Firstly I had asked 20 people, these included friends, students, family and teachers to fill out my questionnaire. They all did this independently and anonymously to ensure the responses were honest and were not influenced by other peoples decisions. After I had all of my 20 responses, I had analysed my feedback and created visual pie charts on Microsoft Excel so that the result were easy to read, this enabled me to construct charts using the information I had obtained. this allowed me to make easy decisions. I then transferred the charts onto Microsoft PowerPoint to create a presentation, so that I could conclude the results, in addition I have written a brief summary underneath each chart describing my findings and explaining what I will be doing In my magazine from the feedback I had received. Finally I uploaded the PowerPoint on to slide serve, so that I could upload it to WikiSpaces.
Key findings Things I will take into consideration while creating my magazine, which was influenced by my feedback: • My target audience will be students ages 16-20. • I will be appealing both males and females. • I will be doing a Reggae magazine based on current artist. • I will be putting interviews and reviews in my magazine. Therefore for my double-page spread I will do an interview for the current artist from my front cover. And make the review my main cover line on my front cover. The remaining options I will put in my contents page. • The title for my magazine will be ‘Roots’ • The magazine will cost £4.00 and it will be released monthly.
Age It is clear in this pie chart that the majority of people that answered by questionnaire are students ages 16-20, my target audience will then be students aged 16-20.
Gender I had asked both male and females, as I would like my magazine to appeal to both genders.
What is your ethnicity? I given out my questionnaire to different racial backgrounds because I would like my magazine to appeal to all different racial backgrounds.
What is your favourite genre of music? A majority of the people I had asked liked reggae, therefore the genre for my magazine will be reggae. This is unusual for students, however a majority of the people I had asked were Black-Caribbean and Black African.
What sort of artist would you like to see on a front cover of a reggae magazine? Half of the people I asked to do the questionnaire had said that they would like a current artist on the front cover of my magazine. Therefore, I will have a current Reggae artist on the front cover of my magazine.
What information would you like to see in a Reggae magazine Many people would like to see interviews and reviews in a magazine. Therefore for my double-page spread I will do an interview for the current artist from my front cover. And make the review my main cover line on my front cover. The remaining options I will put in my contents page.
What words would you associate with Reggae? I will be using these words throughout the magazine, so the audience knows it is a Reggae magazine.
What would be a good title for a Reggae magazine? 45% of the people I had asked did not know a suitable name for a Reggae magazine, however some people made a few suggestions. ‘High Life’ and ‘Reggae it out’ people suggested the same, but I will not be using that name, I will be using a name which I had already though of ‘Roots.Rock.Reggae’
How much money would you like to spend on a magazine? A majority of the audience I has asked would pay £4.00 for a magazine, however, others would pay £5.00. I am going to take on the feedback and put the price as £4.00.
How often would you like the magazine to be published? The magazine will be published monthly, this is because according to my feedback people expect to get a magazine every month. Also the amount you pay links to the amount of times you receive a magazine.
