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TARGET AUDIENCE RESEARCH PowerPoint Presentation
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TARGET AUDIENCE RESEARCH

TARGET AUDIENCE RESEARCH

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TARGET AUDIENCE RESEARCH

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Presentation Transcript

  1. TARGET AUDIENCE RESEARCH

  2. MUSIC VIDEO QUESTIONS • 1-What would you expect to see? (eg band performance, fight) 2-What are you preferences in terms of style? – would you like the video to have a realistic narrative (mini film), to be abstract, ‘in concert’ style?3-Would you expect to see action in the video?4-Would you prefer the video to be realistic or surreal?5-Would you expect/like to see special effects in the video or you’d rather it to be simple?6-Would you prefer to see mostly the artist/band or other actors?7-Would you prefer the members of the band to have an unconventional look. (Unusual to the rock genre)8-Would you rather the action to take place in one location or u would prefer to see more locations and movement?9- Would you expect a band performance to be included in the narrative?10-Where do you most watch music videos?

  3. WEBSITE QUESTIONS • 1-What would you like to access on the website?2-Would you like it to be simple or more coloured/containing graphics?3-Would you like to have links to the sections or to see the sections directly showed on the homepage?4-Do you expect to find a media player embedded?(+ examples of fonts)

  4. CD COVER QUESTIONS • Would you like to see a picture of the band on the cover or just an image. • If an image would you prefer it to be abstract? • Do you want the cover to be simple or to feature graphics, be more elaborated • What are your preferences in terms of colour? (Colourful/not?) • What do you believe should be prominent on the cover – the name of the band - the name of the album – both in same font • Do you buy CDs or download music from the internet?